Tim Metz

Tim Metz

Director of Marketing & Innovation
Animalz

Recent articles

Blockbuster Blogs: How Breakthrough Ideas Are Born
Writing

Blockbuster Blogs: How Breakthrough Ideas Are Born

Words can plant ideas in your mind forever. You read them, they click, they stick. Often, we attribute such insights to books — Growth Hacking, Inbound Marketing, The Lean Startup.Books certainly...
Tim Metz 13 min read
12/05/24
The AI Onion: Why 95% of AI Projects Die and What to Do About It
Strategy

The AI Onion: Why 95% of AI Projects Die and What to Do...

A stat from MIT’s Media Lab came out recently that has circled the web several times: 95% of organizations see zero return from AI. Most projects fail because of “brittle workflows, lack of...
Tim Metz 9 min read
11/20/25
Confessions of an AI Addict
Writing

Confessions of an AI Addict

I never intended to be an addict. Nobody does, I suppose. But the temptations, they’re too powerful. They’ve made me lazy, dishonest, selfish, needy, over-confident — every sin under the sun.I’ve...
Tim Metz 12 min read
05/22/25
The TIP Method: Choose the Right AI Model for Every Task
Strategy

The TIP Method: Choose the Right AI Model for Every Task

Using just one AI model is like having a team of one.You wouldn't hire a single person to be your developer, designer, writer, and analyst. So why expect one AI model to excel at...
Tim Metz 9 min read
08/21/25
Get Organic Traffic Estimates With Our Free SEO Forecasting Tool
Strategy

Get Organic Traffic Estimates With Our Free SEO Forecasting...

"How much traffic will we get from SEO?" It's a question you've likely faced—whether you're pitching leadership or mapping out next quarter's content strategy....
Tim Metz 6 min read
02/11/25
Code Is Now Content: How We Built Our SEO Calculator With AI
Writing

Code Is Now Content: How We Built Our SEO Calculator With AI

“Software is now content,” writes Dan Shipper, co-founder of Every. His statement captures a shift most of us haven’t yet grasped: marketing teams — like yours! — can now build apps with AI and...
Tim Metz 14 min read
02/20/25

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