Library vs. Publication | Episode 7 In our humble opinion, your blog is not a publication. Most SaaS blogs should emphasize quality, attack each topic they... read more
Taking Your Content Upmarket | Episode 6 A lot about your company is going to change when you make the decision to go upmarket and start closing... read more
Episode 5: The Content Growth Cycle As Tom Tunguz points out, content is one of the few forms of marketing that can show compounding growth. For... read more
Bottom of Funnel Content | Episode 4 In this episode, Jimmy and Jan dive into an overlooked content strategy, bottom of the funnel content. (more…) read more
The Shape of Successful Content | Episode 3 In this episode, we sit down with Animalz GM and data lead Andrew Tate to talk about his recent post, The... read more
Movement-First Content | Episode 2 In our second episode, Jan and I talk about movement-first content. It's a strategy for earning credibility when you're just... read more
Content Pruning | Episode 1 Welcome to the first ever Animalz podcast! In this episode, Jan-Erik Asplund and I chat about our interview with the... read more
