The Inputs Required to Create a Content Strategy | Episode 40

March 4, 2020 by Jimmy Daly in

Great content requires great context. In this episode, Jimmy and Jan talk about the inputs needed to paint that context. At the very least, you need a deep understanding of:

  • The customer
  • The product
  • The business model
  • The industry
  • The competition
  • The literature
Jimmy Daly
Jimmy Daly

Animalz is an agency that provides high-end content marketing solutions to SaaS and tech companies.