AI Overviews (AIO) are eroding the click-through rate (CTR) of search results by as much as 15% to 35%, according to several studies. And that figure is only expected to grow.At Animalz, we’ve seen...

As if ranking atop Google isn’t hard enough, marketers are now also expected to gain visibility in AI search. And while SEOs broadly understand what traditional search engines look for, AI...

Preply is one of a handful of companies that dominate the $15 billion online language learning market. Its platform connects individual and business users with around 50,000 human tutors teaching...

Generative AI has shaken up the world of content marketing. Teams are rewriting their playbooks and questioning long-held assumptions about what content is and how to produce it.Some are...

Why aren’t we on TikTok? Can’t AI build up our SEO? How about funny Reels? You have probably been on the receiving end of these kinds of questions. The implicit assumption is that entering new...

Google’s massive March 2024 search update takes aim at AI-generated “copycat content.” The search giant expects this update to reduce unhelpful, low-quality content by 40%. This update is part of a...