Episode 11: Content Marketing Reporting
Reporting on content marketing is harder than it sounds. You have to share the numbers, but you also need to craft a narrative around your…
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From the blog
Why the Best Content Happens Fast
There is no correlation between the time invested in content and the performance of that content. This is either the best thing about content marketing…
Episode 10: How to Think Like a Content Marketer
On our last episode, we discussed the lack of correlation between the time you put into a piece of content and the quality of that…