The Sunk Cost Fallacy in Content Marketing
Content marketing is an investment—until it’s not. A blog watered down with content that no one reads is actually doing your website a disservice. Imagine…
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From the blog
How QuickBooks Nearly Doubled Traffic by Deleting Half Its Content
Here’s a bold SEO move. Will Waggoner, SEO lead at QuickBooks, decided to delete 2,000 blog posts to fight off a slow decline in organic…
How Google Analytics Kills Great Blogs
If you remember the Animalz blog for just one thing, let it be this: The oversimplification of content marketing is a drag on the entire…