How to Use Templated Content and Cross-Cutting to Grow Your Blog Quickly
Teardowns, list posts, case studies, experiments—some of the best blog content originates from handy, well-worn templates. Templated content can be one of the easiest and…
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From the blog
How to Win Traffic by Refreshing Old Content
All content that grows via organic search experiences decay. This means that, over time and for various reasons, those posts lose traffic. Decay occurs slowly…
Episode 11: Content Marketing Reporting
Reporting on content marketing is harder than it sounds. You have to share the numbers, but you also need to craft a narrative around your…