Why create a “State of [your industry] Report?”
Own the narrative – Unique data positions you as a leader in your space.
Earn backlinks & press – Fresh stats attract journalists, analysts, and SEO-boosting citations.
Create built-in outreach – Inviting prospects and influencers to contribute to the project is a warm, value-first touchpoint.
Fuel months of content – Slice findings into blog posts, webinars, social threads, sales decks, and more.
Learn what buyers really think – The survey doubles as market intelligence for product and GTM teams.
What’s included in a survey-driven whitepaper
Strategy Sprint
A facilitated workshop nails your thesis, target audience, and launch plan. Every later step ladders back to pipeline, not vanity metrics.
Survey & Panel
PhD-level question design and 100–500+ qualified respondents give you statistically solid, press-worthy data.
Expert Voices
We interview your SMEs and outside influencers for sharp quotes that humanize the numbers and boost share-ability.
Insights & Story
We slice the data by region and role, surface the “aha!” stats, and craft a headline narrative buyers remember.
Publication-Ready
A 3.5k–6k-word manuscript, fully edited and beautifully laid out, plus infographics you can lift straight into social.
Distribution Kit
Social copy, PR angles, and a sales-deck distill turn curiosity into meetings, coverage, and pipeline. No extra lift from your team.
“With Animalz, we created a standout piece of content that moved our brand narrative forward and set the direction for our content marketing. It drove 8,000+ downloads and became a top-performing asset for multiple teams.”
Frequently asked questions
How long does it take?
A typical engagement runs 12–16 weeks from kickoff to polished PDF.
How big does the sample need to be?
We hit statistical significance with ~50 per cohort, but can scale to 500+ when press requires bigger numbers—our panel partner lineup makes it easy.
What if we haven’t nailed a topic yet?
That’s normal. We facilitate a strategy workshop to surface a unique, data-friendly angle that aligns with your narrative.
Do you handle distribution?
Yes. We brainstorm channels, provide social/PR kits, and can scope deeper syndication support—because content means nothing without distribution.
How much does it cost?
An average projects runs for $25k, which covers research, writing, design, and derivative content. Larger panels or deeper design can be scoped in.
Original research that drives pipeline
Original research opens doors, earns credibility, and keeps your funnel full.
Turn survey insights into press mentions, C-level meetings, and measurable pipeline. We handle the complexity, you take the credit.