
Andrew Tate
Recent articles

Data
The Animalz Content Marketing Benchmark Report 2021
Last year we published the first Animalz benchmark report. That data painted 2019/2020 as a year of success in the face of adversity. Despite tighter budgets and greater uncertainty, most companies...
Andrew Tate
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38 min read
12/08/21

Data
The Animalz Content Marketing Benchmark Report 2020
All content teams, whether a team of one or a team of teams pushing out content every day, are asking the same question—how am I doing?You know your internal metrics. How this week’s post compares...
Andrew Tate
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34 min read
10/20/20

Data
How to Climb the Mountain of Data-Driven Content
Many of the best-performing articles we see are data-driven. They offer a reader something they can’t get anywhere else, and that results in traffic, links, and in some cases, great press.But if...
Andrew Tate
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20 min read
09/29/20

Strategy
GPT-3 is the Sparring Partner You Didn’t Know You Needed
You probably haven’t read the whole internet. Slacker.GPT-3 has. It’s read all of Wikipedia, even the article about Berserk llama syndrome. It’s gone through all of Google Books. It read every...
Andrew Tate
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22 min read
08/10/20

Strategy
Technical Content: A Strategy Blueprint for SaaS Companies
“… In order for the beautiful technology … to achieve its intended vision, a bridge has to be built from the authors of the technology to the rest of the market. That bridge is the sales and...
Andrew Tate
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10 min read
05/12/20

Data
We Turned an Idea Into a SaaS Product for Content...
Three weeks ago we launched our first software product, Revive. For the uninitiated, this is a free content refresh tool that finds content decay on your site and recommends articles to...
Andrew Tate
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12 min read
08/06/19