Andrew Tate

Andrew Tate

Recent articles

The Animalz Content Marketing Benchmark Report 2021
Data

The Animalz Content Marketing Benchmark Report 2021

Last year we published the first Animalz benchmark report. That data painted 2019/2020 as a year of success in the face of adversity. Despite tighter budgets and greater uncertainty, most companies...
Andrew Tate 38 min read
12/08/21
The Animalz Content Marketing Benchmark Report 2020
Data

The Animalz Content Marketing Benchmark Report 2020

All content teams, whether a team of one or a team of teams pushing out content every day, are asking the same question—how am I doing?You know your internal metrics. How this week’s post compares...
Andrew Tate 34 min read
10/20/20
How to Climb the Mountain of Data-Driven Content
Data

How to Climb the Mountain of Data-Driven Content

Many of the best-performing articles we see are data-driven. They offer a reader something they can’t get anywhere else, and that results in traffic, links, and in some cases, great press.But if...
Andrew Tate 20 min read
09/29/20
GPT-3 is the Sparring Partner You Didn’t Know You Needed
Strategy

GPT-3 is the Sparring Partner You Didn’t Know You Needed

You probably haven’t read the whole internet. Slacker.GPT-3 has. It’s read all of Wikipedia, even the article about Berserk llama syndrome. It’s gone through all of Google Books. It read every...
Andrew Tate 22 min read
08/10/20
Technical Content: A Strategy Blueprint for SaaS Companies
Strategy

Technical Content: A Strategy Blueprint for SaaS Companies

“… In order for the beautiful technology … to achieve its intended vision, a bridge has to be built from the authors of the technology to the rest of the market. That bridge is the sales and...
Andrew Tate 10 min read
05/12/20
We Turned an Idea Into a SaaS Product for Content Marketers—Here’s the Whole Story
Data

We Turned an Idea Into a SaaS Product for Content...

Three weeks ago we launched our first software product, Revive. For the uninitiated, this is a free content refresh tool that finds content decay on your site and recommends articles to...
Andrew Tate 12 min read
08/06/19