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Andrew Tate
Follow @thinking_slow

Andrew is the CEO of Argot. He previously led product development and engineering at Animalz.

How to Do a Content Audit (the Strategic Way)

Content marketing is one of the few marketing channels that gets more valuable over time. Pay for an article once,...

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The Animalz Content Marketing Benchmark Report 2021

Last year we published the first Animalz benchmark report. That data painted 2019/2020 as a year of success in the...

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The Animalz Content Marketing Benchmark Report 2020

All content teams, whether a team of one or a team of teams pushing out content every day, are asking...

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How to Climb the Mountain of Data-Driven Content

Many of the best-performing articles we see are data-driven. They offer a reader something they can't get anywhere else, and...

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GPT-3 is the Sparring Partner You Didn’t Know You Needed

You probably haven’t read the whole internet. Slacker.GPT-3 has. It’s read all of Wikipedia, even the article about Berserk llama...

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Technical Content: A Strategy Blueprint for SaaS Companies

“... In order for the beautiful technology ... to achieve its intended vision, a bridge has to be built from...

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We Turned an Idea Into a SaaS Product for Content Marketers—Here’s the Whole Story

Three weeks ago we launched our first software product, Revive. For the uninitiated, this is a free content refresh tool...

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The Science Behind 100,000-View Blog Posts

All successful content marketing is successful in the same way. At least, that was our instinct and we wanted to...

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