
Cassandra Naji
Recent articles

Strategy
The Content Value Curve
Ever wish you could carry a spare bottle of water around in your underwear? If you do, then the 2005 Evian Water Bra was designed with you in mind. The garment, meant to serve as a cooling...
Cassandra Naji
•
9 min read
10/11/21

Strategy
Why ‘Vertical Volatility’ Is the Missing Link in...
As content marketers, we base our keyword strategies on the most accessible—and simplest—data points we have: domain ranking, monthly search volume, and keyword difficulty. Often, keyword...
Cassandra Naji
•
10 min read
04/06/21
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