We speak with a lot of companies who are looking to hire content marketers. We also talk with a lot of content marketers who are looking for new opportunities. These two parties don’t match up...

Nearly all SaaS companies use content to generate leads, but that’s usually where the collaboration between content and sales ends. The content team has a job to do, the sales team has a job to...

SaaS blogs that derive significant traffic from a single post are at high risk for several frustrating problems. We call these outlier posts “whales.” A whale is a single post that is performing...

There’s a common challenge in the content marketing world that creates some friction between content creators and their managers. The creators are heads-down working on new content while the...

We are thrilled to announce Revive—our first product. It’s a free tool that finds content decay. You can try it out here. Traffic growth can be measured just like a SaaS company’s MRR:New blog...

All content marketers seem to believe that their site is underperforming. There’s an underlying sense of anxiety about never having enough traffic. At the same time, no one seems to know how much...