SaaS blogs that derive significant traffic from a single post are at high risk for several frustrating problems. We call these outlier posts “whales.” A whale is a single post that is performing...

There’s a common challenge in the content marketing world that creates some friction between content creators and their managers. The creators are heads-down working on new content while the...

We are thrilled to announce Revive—our first product. It’s a free tool that finds content decay. You can try it out here. Traffic growth can be measured just like a SaaS company’s MRR:New blog...

All content marketers seem to believe that their site is underperforming. There’s an underlying sense of anxiety about never having enough traffic. At the same time, no one seems to know how much...

Your business strategy informs your content strategy and your content strategy informs how, when, why and what you write.The lanes below are ways that you can flesh out a content strategy, but make...

The best way to accelerate your career is to seek out an environment that facilitates rapid growth. That means surrounding yourself with great people and challenging problems. Animalz is that place...