Jimmy Daly
Recent articles
Strategy
Why Organic Search Traffic Declines—and What to Do About It
It’s really difficult to gain traction in organic search, which is why it’s painfully frustrating to watch it slip away.When traffic is trending up, it can feel like you’ve finally cracked organic...
Jimmy Daly
•
7 min read
07/10/18
Strategy
What is “Good Content”?
No one disagrees that you need “good content” to grow a blog, but there’s plenty of disagreement on what “good content” actually means.Let’s start here: Good writing is simply not enough. There’s a...
Jimmy Daly
•
8 min read
06/26/18
StrategyWriting
How to Grow a Blog the Hard Way
[CDATA[<em]]“I think it would be quite disingenuous if I sat down and started writing an article about the future of design. I could write it, but I’d likely miss the subtleties and nuance a...
Jimmy Daly
•
11 min read
06/18/18
Strategy
How to Ride a Wave of Growth, or Revel in Its Crash
For all the talk of creating great content, there’s a significant and often unspoken factor at work in every successful blog: timing.Riding a trend is one thing, but it’s an oversimplified way of...
Jimmy Daly
•
10 min read
06/12/18
Strategy
How to Evolve Beyond “Actionable Content”
The problem with “actionable content” is that it’s a commodity.It often requires little subject matter expertise and lacks specificity. Actionable content is not a substitute for a cohesive content...
Jimmy Daly
•
4 min read
05/29/18
Strategy
Top of Funnel Content Creates All Kinds of Problems—But You...
Top of funnel traffic gets a lot of content marketers into trouble.Before we dive into why, let’s first outline what we mean by top of funnel content. This type of content marketing is meant to...
Jimmy Daly
•
5 min read
05/14/18
Podcasts
Episode 5: The Content Growth Cycle
As Tom Tunguz points out, content is one of the few forms of marketing that can show compounding growth. For this simple reason, content marketing has the potential to exceed simply bringing in...
Bottom of Funnel Content | Episode 4
In this episode, Jimmy and Jan dive into an overlooked content strategy, bottom of the funnel content.You can listen right here, or on iTunes, Overcast, or Spotify.
The Shape of Successful Content | Episode 3
In this episode, we sit down with Animalz GM and data lead Andrew Tate to talk about his recent post, The Science Behind 100,000-View Blog Posts.You can listen right here, or on iTunes, Overcast,...