Jimmy Daly
Recent articles
Strategy
In 1989, the Wells Fargo CEO Dispensed Some Timeless Content...
Faced with bank deregulation and increased competition in the 1980s, former Wells Fargo CEO Carl Reichardt understood that cutting costs was essential. Reichardt was up to the task. And,...
Jimmy Daly
•
3 min read
05/07/18
Strategy
Core Content Marketing Concepts
There are a handful of core concepts that we address on the Animalz blog over and over again. There’s good reason for this. Content marketing strategy isn’t rocket science, but it does require...
Jimmy Daly
•
2 min read
05/03/18
Strategy
Content Strategy for Multi-Product Companies
How do you build a content strategy for a business with more than one product?A content marketing strategy should be built around product use cases. It can expand beyond that, but it should always...
Jimmy Daly
•
5 min read
04/30/18
Strategy
How to Weave Content Marketing Into the Fabric of Your...
It’s much easier to succeed with content marketing when it’s baked into the company culture.To home in on the mechanisms at work here, it’s worth understanding how we’re defining culture in this...
Jimmy Daly
•
6 min read
04/16/18
Strategy
You Don’t Need an Audience
“Building an audience” is one of the most common—and problematic—phrases in content marketing.Instead of thinking about building an audience, you should create content that addresses users’ needs...
Jimmy Daly
•
3 min read
04/09/18
Strategy
Understand Your Growth Constraints, Then Deploy Content...
Content is traditionally used to drive top of funnel traffic and move users towards free trial signups. And that works really well—assuming that creating awareness of the product is the main...
Jimmy Daly
•
10 min read
04/03/18
Podcasts
Content Marketing Reporting | Episode 11
Reporting on content marketing is harder than it sounds. You have to share the numbers, but you also need to craft a narrative around your work. Reporting is your chance to show what you’ve done,...
How to Think Like a Content Marketer | Episode 10
On our last episode, we discussed the lack of correlation between the time you put into a piece of content and the quality of that piece of content. On this episode, we discuss how great content...
Episode 9: Input vs. Quality
Is there a correlation between time invested in content and the performance of that content?Often, the answer is “no.” Depending on how you look at it, this is either the best thing or the most...