In 2022, we wrote about a Google patent application on "information gain," a theory that the search engine would reward content for being different. Add new information to the online...

Most content marketers have a “writer brain.” It’s the part of them that appreciates beautiful, clever writing. It’s instilled in them by years of reading fiction, writing essays, and aspiring to...

Content marketing is one of the few marketing channels that gets more valuable over time. Pay for an article once, and you can generate traffic, links, and sales from it for months to come.To a...

Content marketing has become very popular in the last decade. But for all that growth, there seems to be more noise and lower quality than ever. We’re seeing an influx of spending and a massive...

SEO is the growth engine that powers many companies, so it’s worth paying particular attention to any new technology that might change the rules of search.While SEO isn’t dying, it is undergoing...

There are already plenty of use cases for generative AI in marketing. Industry and article research. Getting to first draft faster. Creating content briefs. Brainstorming titles and headers,...