Ryan Law
Recent articles
Writing
High-Concept Content: the Hollywood Framework for Crafting...
Snakes on a Plane front-loads everything that’s interesting about the film into four short words. It’s a pithy summary of the entire plot. Walking into the cinema, the audience has clearly defined...
Ryan Law
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7 min read
06/17/20
Strategy
The Category Creator’s Manifesto
Category creation is not an act of true creation but rather an exercise in positioning.Successful categories result from identifying a nascent change, a great cresting wave moments before crashing...
Ryan Law
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7 min read
05/25/20
Strategy
4 Growth Opportunities Hiding in Recession
Recessions feel like one-in-a-million events when you live through them, but, in truth, they’re a dime a dozen.There have been 47 recessions in US history, including eight within the last 50 years....
Ryan Law
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7 min read
05/04/20
The Blog
Announcing: Consulting For Your Content Team
We’ve just launched a new service: on-demand consulting for your content team.
Ryan Law
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4 min read
04/27/20
Strategy
This Is What Content Marketing Looks Like in a Crisis
We can’t hold our breath forever. Even in the midst of crisis, marketing must go on. In many cases, how businesses interact with the wider world is more important than ever. We need to offer...
Ryan Law
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9 min read
03/31/20
Strategy
Risk vs. Reward: How to Build a Diversified Content...
Great content marketing looks a lot like a diversified investment portfolio.Smart investors realize that different types of investments serve different purposes. Index funds, for example, offer a...
Ryan Law
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11 min read
02/03/20
Podcasts
Ecommerce Content Marketing: Hyper-Competition, Niches, and...
Few industries are more saturated with content marketing than ecommerce.From juggernauts like Shopify and Bigcommerce, to a growing multitude of scrappy startups, every ecommerce company is hungry...
Auditing the Animalz Blog: What Works and What Doesn’t |...
Content audit. Two words to strike fear into the heart of every content marketer.
The Animalz Principles of Quality | Episode 51
As a company whose entire reason for existence is creating the world’s best content marketing, we spend a lot of time thinking about quality.