Content marketing today is a story of underdogs and goliaths, of upstart brands trying to compete with industry giants — or else fight over the scraps they leave behind.You know what this feels...

One of the simplest (and best) content marketing strategies is to write about pain points — the ugly problems your product is designed to solve.This strategy is a bona fide triple threat. You can...

Over the past two years, 360Learning, the LMS for collaborative learning, has grown its blog from zero to 75,877 monthly pageviews — no mean feat in the face of COVID, increased competition, and...

More companies are investing in “media content” like publications, books, podcasts, and shows. Think HubSpot’s acquisition of The Hustle newsletter and huge efforts in building its podcast network;...

Many of today’s SaaS companies target niche industries, like legal operations or dentistry. For these “vertical SaaS” companies, much of the old content marketing playbook requires modification....

The core risk of content marketing is creating something that nobody cares about. You pour time and energy into a topic that your audience ignores. You focus on the wrong angle. You take a bet, and...