In 2014, I read an article that has remained lodged in my brain ever since.Competition was growing in content marketing, the author argued, and declining ROI was an inevitable consequence. An...

Over the years, we’ve watched an elite club of articles generate hundreds of backlinks and rack up hundreds of thousands of views. These are the articles that went viral, circulating through...

The way most companies approach content marketing is predicated on the unspoken idea that Google knows best.For any keyword, they search through results page after results page to work out what...

There’s a lot to be learned from a year of content marketing. High traffic articles provide a blueprint for future content. Real-world feedback from readers shines a light on the articles that...

I’m a big believer that the difference between “writing” and “content marketing” is revenue. Content marketing is writing that serves a business objective. It exists to make sales easier.But that...

Big, established blogs have multiple years of performance data. Smaller, newer blogs do not. It can feel like you’re operating in a vacuum. It’s hard to come up with reasonable answers to questions...