The way most companies approach content marketing is predicated on the unspoken idea that Google knows best.For any keyword, they search through results page after results page to work out what...

There’s a lot to be learned from a year of content marketing. High traffic articles provide a blueprint for future content. Real-world feedback from readers shines a light on the articles that...

I’m a big believer that the difference between “writing” and “content marketing” is revenue. Content marketing is writing that serves a business objective. It exists to make sales easier.But that...

We’ve written before that there is often little correlation between the time spent on a piece of content and the results it achieves. Great ideas, simply written, can generate thousands of views....

Big, established blogs have multiple years of performance data. Smaller, newer blogs do not. It can feel like you’re operating in a vacuum. It’s hard to come up with reasonable answers to questions...

The 1% rule is the idea that only 1% of participants in an online community actively contribute content, while 99% quietly consume. The 1% create every new Reddit post, Twitter comment, and...