Interviews Archives

Beyond Vanity Metrics: SegMetrics’ Keith Perhac on Asking Better Questions of Your Marketing Data (Interview)

Rather than drowning in data, marketing teams should focus on asking precise questions that drive business growth. That's the core...

Stop Chasing Perfect Attribution: Deborah Carver on Making Analytics Work for Content (Interview)

Content teams are often caught between oversimplified metrics and impossibly complex attribution models. Deborah Carver, creator of The Content Technologist,...

From Zero to 40k: How Sara Stella Lattanzio Built Her LinkedIn Empire (Interview)

When Sara Stella Lattanzio started posting on LinkedIn three and a half years ago, she was just looking for a...

Founder-Led Content: How Christophe Pasquier Built Slite’s Brand Through Consistent Storytelling

A year ago, Christophe Pasquier, CEO and founder of Slite, made a critical decision: to transform his sporadic social media...

Founder-Led Content: Blitz-Scaling Social with doola’s Arjun Mahadevan

When Arjun Mahadevan, CEO of doola, offered me just 15 minutes for an interview, I was skeptical. How could we...

Founder-Led Content: How Skiplevel’s Irene Yu Turns Personal Experience Into a Growth Engine

When software engineer Irene Yu founded Skiplevel, an education company helping product managers become more technical, she faced a common...

Founder-Led Content: Lessons From Reclaim’s Henry Shapiro on Authentic Engagement

Many startup CEOs spend all their time on product roadmaps and investor decks. Henry Shapiro of Reclaim.ai makes sure he...

How Jess Cook Turns Content and PR into a Power Couple at Island (Interview)

We'll need new ways to reach people if an exponential increase in copycat content makes existing channels less effective (thanks,...

Why Megan Morreale Thinks Content Marketing As We Know It Is Dying (And What’s Next) (Interview)

As a content marketer, you've likely sensed the ground shifting beneath your feet. Teams are restructuring, SEO isn’t the sure...