The Two Core Functions of a Content Marketer | Episode 23

Published: Jul 31st, 2019
Last update: Sep 10th, 2025
The Two Core Functions of a Content Marketer | Episode 23
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One email a week. Content strategy that works.

Every Thursday: what we're learning about AI, SEO, AEO, and content marketing.

Devin and Nicole chat about the two core functions of a content manager: content strategy and content production. They also dive into the evolution of the content marketer’s role and what the ideal content team structure looks like. 

You can follow Devin on Twitter at @devinemily and Nicole at @nicoleckohler.