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The Inputs Required to Create a Content Strategy | Episode 40

Jimmy Daly

1 min

Published: Mar 4th, 2020
The Inputs Required to Create a Content Strategy | Episode 40
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One email a week. Content strategy that works.

Every Thursday: what we're learning about AI, SEO, AEO, and content marketing.

Great content requires great context. In this episode, Jimmy and Jan talk about the inputs needed to paint that context. At the very least, you need a deep understanding of:

  • The customer

  • The product

  • The business model

  • The industry

  • The competition

  • The literature