Community is decentralized, hard to measure and difficult for marketing teams to execute on. So why is it so important?
In this episode, Devin and Jimmy talk community. Jimmy show his bias for easy-to-measure marketing channels and Devin explains why and all marketers should get a lot more comfortable with this type of work. Community, as it turns out, is probably the best way to create goodwill for your brand and help the people in your industry.
Here are the articles that Devin mentions in this episode:
First Round Review: From Instant Pot to Instagram: Critical Lessons in Startup Community Building
Alex Iskold: Why Customer Network is the next big thing that every startup needs to master
Follow Devin on Twitter at @devinemily and Jimmy at @jimmy_daly.