Tweetstorms used to be a hacked-together means of avoiding character limits on Twitter messages. Today, they’re everywhere. Twitter, especially if you follow founders, venture capitalists, and...

BLUF is a military communications acronym—it stands for “bottom line up front”—that’s designed to enforce speed and clarity in reports and emails.The basic idea is simple: put the most important...

Writing titles for blog posts is hard because it requires a different type of thinking than you use for general writing.When you finish writing an article, you understand the topic you’ve just...

This article originally appeared on Risk Capital.In 2004, psychologist and neuroscientist Ullrich Ecker ran a study on article headlines. Participants were asked to read either a fact- or...