Jimmy Daly
Recent articles
Strategy
Understand Your Growth Constraints, Then Deploy Content...
Content is traditionally used to drive top of funnel traffic and move users towards free trial signups. And that works really well—assuming that creating awareness of the product is the main...
Jimmy Daly
•
10 min read
04/02/18
Strategy
Technical SEO for Content Marketers
Technical SEO is something that content marketers don’t fully understand. And Kevin Indig, SEO lead at Atlassian, has some strong opinions—and plenty of advice—about how marketing teams can...
Jimmy Daly
•
9 min read
03/26/18
Strategy
50 Things We’ve Learned About Content Marketing
We’re lucky to work with some of the top SaaS brands in the world.The opportunity to chat strategy with some of the best minds in the industry and get access to dozens of Google Analytics installs...
Jimmy Daly
•
10 min read
03/19/18
Strategy
Explore v. Exploit: How to Find the Perfect Content...
“The joy of the young is discovering. The joy of the old is relishing.” — Stewart BrandIn 1944, a friend invited Arthur Lydiard on a five-mile run. The 27-year-old figured he could keep up with his...
Jimmy Daly
•
6 min read
03/12/18
Strategy
How to Succeed at Content Marketing: Do It Better, or Do It...
There are more than 780,000 games in Apple’s App Store. Nearly all rely on the same elements of habit-forming psychology to build addicting games. Some are massive hits, but most max out on...
Jimmy Daly
•
6 min read
02/28/18
Writing
11 Commercial Writing Skills
“So, what are you going to do with that English major?”Every liberal arts major has heard some version of that question. Sadly, it represents a gross misunderstanding of the job market. Companies...
Jimmy Daly
•
9 min read
02/19/18
Podcasts
Episode 5: The Content Growth Cycle
As Tom Tunguz points out, content is one of the few forms of marketing that can show compounding growth. For this simple reason, content marketing has the potential to exceed simply bringing in...
Bottom of Funnel Content | Episode 4
In this episode, Jimmy and Jan dive into an overlooked content strategy, bottom of the funnel content.You can listen right here, or on iTunes, Overcast, or Spotify.
The Shape of Successful Content | Episode 3
In this episode, we sit down with Animalz GM and data lead Andrew Tate to talk about his recent post, The Science Behind 100,000-View Blog Posts.You can listen right here, or on iTunes, Overcast,...