Jimmy Daly
Recent articles
Strategy
Understand Your Growth Constraints, Then Deploy Content...
Content is traditionally used to drive top of funnel traffic and move users towards free trial signups. And that works really well—assuming that creating awareness of the product is the main...
Jimmy Daly
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10 min read
04/02/18
Strategy
Technical SEO for Content Marketers
Technical SEO is something that content marketers don’t fully understand. And Kevin Indig, SEO lead at Atlassian, has some strong opinions—and plenty of advice—about how marketing teams can...
Jimmy Daly
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9 min read
03/26/18
Strategy
50 Things We’ve Learned About Content Marketing
We’re lucky to work with some of the top SaaS brands in the world.The opportunity to chat strategy with some of the best minds in the industry and get access to dozens of Google Analytics installs...
Jimmy Daly
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10 min read
03/19/18
Strategy
Explore v. Exploit: How to Find the Perfect Content...
“The joy of the young is discovering. The joy of the old is relishing.” — Stewart BrandIn 1944, a friend invited Arthur Lydiard on a five-mile run. The 27-year-old figured he could keep up with his...
Jimmy Daly
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6 min read
03/12/18
Strategy
How to Succeed at Content Marketing: Do It Better, or Do It...
There are more than 780,000 games in Apple’s App Store. Nearly all rely on the same elements of habit-forming psychology to build addicting games. Some are massive hits, but most max out on...
Jimmy Daly
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6 min read
02/28/18
Writing
11 Commercial Writing Skills
“So, what are you going to do with that English major?”Every liberal arts major has heard some version of that question. Sadly, it represents a gross misunderstanding of the job market. Companies...
Jimmy Daly
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9 min read
02/19/18
Podcasts
Lane Genee | Episode 14
Jimmy and Jan chat with Lane Genee, who runs marketing at Teampay. They chat about Lane’s early job helping her mother win a political election, the marketing lessons learned there, and how they...
Why Don’t More People Refresh Their Content? | Episode...
When you have strong content review and reporting processes in place, refreshing an old piece of content is one of the best ways to get a great ROI on your effort. Refreshing a post can take it...
3 Challenges to Producing Great Content | Episode 12
Jimmy and Jan break down three of the biggest obstacles that content marketing teams face when trying to create great content — and how to overcome each category.You can listen right here, or...