Nathan Wahl
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Writing
Persuasive Writing In Three Steps: Thesis, Antithesis,...
Originally written by Ryan Law in 2021. Revised in 2026.Thought leadership content has one job: to persuade readers that your ideas, processes, or products are better than the alternatives. But...
Ryan Law
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7 min read
04/14/21
Writing
BLUF: The Military Standard That Can Make Your Writing More...
Originally written by Jan-Erik Asplund in 2019. Revised in 2026.BLUF is a military communications acronym that stands for "bottom line up front." It's a practice wherein you put the...
Jan-Erik Asplund
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9 min read
09/09/19
Writing
MECE: The Principle That Helps You Think and Write Like a...
Originally written by Ryan Law in 2020. Revised by Nathan Wahl in 2025.MECE stands for Mutually Exclusive, Collectively Exhaustive and is a principle for grouping information into categories that...
Ryan Law
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7 min read
06/29/20
Strategy
Information Gain: The SEO Theory that AI Made Mandatory
In 2022, we wrote about a Google patent application on "information gain," a theory that the search engine would reward content for being different. Add new information to the online...
Ryan Law
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8 min read
06/28/22
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