Many of today’s SaaS companies target niche industries, like legal operations or dentistry. For these “vertical SaaS” companies, much of the old content marketing playbook requires modification....

The core risk of content marketing is creating something that nobody cares about. You pour time and energy into a topic that your audience ignores. You focus on the wrong angle. You take a bet, and...

Writing is an incredible tool for furthering your own understanding. It challenges you to articulate ideas in a coherent way. It highlights gaps in your logic. It functions like an analytical...

Most blog posts suffer from the same problem: they feel like content marketing. The reader is never allowed to forget that what they’re reading is, first and foremost, a marketing asset.This is...

Weird things happen in the heart of a black hole.Huge stars collapse under the strength of their own gravity to become one-dimensional points. Spacetime reaches infinite curvature. Matter is...

We often criticize the use of ultimate guides and listicle content, and with good reason. Many companies operate in content-saturated industries where these “classic” content marketing tactics are...