Ryan Law
Recent articles
Strategy
You Need a Nemesis
It isn’t always enough to cast your company as the hero — sometimes, you also need a villain. DHH’s recent spat with Apple turned a pedestrian product launch into an epic battle between a corporate...
Ryan Law
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8 min read
08/25/20
Strategy
The Auteur Theory of Content Marketing: Why It Pays to...
It takes about 30 seconds to recognize a Wes Anderson film, care of the pastel colors, symmetrical framing, and oddball characters. In fact, his style is so recognizable that it has spawned a cult...
Ryan Law
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10 min read
08/17/20
Case Studies · Data
Niche Down to Scale Up: A Case Study in Ecommerce Content...
Ecommerce is saturated with content marketing. Companies like WooCommerce, BigCommerce, and Shopify dominate the search results with thousands of articles, peerless brand recognition, and almost...
Ryan Law
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7 min read
08/03/20
Strategy
How to Succeed as a Content Team of One
Many of the content marketers we talk to operate as a content team of one. They share a common backstory: as companies scale, engineering is the first team to grow, followed by sales. Marketing...
Ryan Law
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11 min read
07/20/20
The Blog
Introducing: A Better Content & SEO Audit
Today, we’re launching a new service: the Animalz Content and SEO audit.
Ryan Law
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3 min read
07/15/20
Strategy
Why Wirecutter Wins: Opinionated Content
Wirecutter carved out a $150-million niche in the crowded affiliate marketing industry by understanding one core tenet of content marketing: opinions are not optional.Imagine you want to buy a DSLR...
Ryan Law
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7 min read
07/06/20
Podcasts
Ecommerce Content Marketing: Hyper-Competition, Niches, and...
Few industries are more saturated with content marketing than ecommerce.From juggernauts like Shopify and Bigcommerce, to a growing multitude of scrappy startups, every ecommerce company is hungry...
Auditing the Animalz Blog: What Works and What Doesn’t |...
Content audit. Two words to strike fear into the heart of every content marketer.
The Animalz Principles of Quality | Episode 51
As a company whose entire reason for existence is creating the world’s best content marketing, we spend a lot of time thinking about quality.