Ryan Law
Recent articles
Strategy
How to Succeed as a Content Team of One
Many of the content marketers we talk to operate as a content team of one. They share a common backstory: as companies scale, engineering is the first team to grow, followed by sales. Marketing...
Ryan Law
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11 min read
07/20/20
the-blog
Introducing: A Better Content & SEO Audit
Today, we’re launching a new service: the Animalz Content and SEO audit.
Ryan Law
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3 min read
07/15/20
Strategy
Why Wirecutter Wins: Opinionated Content
Wirecutter carved out a $150-million niche in the crowded affiliate marketing industry by understanding one core tenet of content marketing: opinions are not optional.Imagine you want to buy a DSLR...
Ryan Law
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7 min read
07/06/20
Writing
MECE: How to Think, Write & Persuade Like a McKinsey...
Mutually exclusive, collectively exhaustive (MECE) is one of the core problem-solving frameworks in management consulting. It can also be a powerful method for better writing.Consulting firms like...
Ryan Law
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8 min read
06/29/20
Writing
High-Concept Content: the Hollywood Framework for Crafting...
Snakes on a Plane front-loads everything that’s interesting about the film into four short words. It’s a pithy summary of the entire plot. Walking into the cinema, the audience has clearly defined...
Ryan Law
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7 min read
06/17/20
Strategy
The Category Creator’s Manifesto
Category creation is not an act of true creation but rather an exercise in positioning.Successful categories result from identifying a nascent change, a great cresting wave moments before crashing...
Ryan Law
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7 min read
05/25/20
Podcasts
Ecommerce Content Marketing: Hyper-Competition, Niches, and...
Few industries are more saturated with content marketing than ecommerce.From juggernauts like Shopify and Bigcommerce, to a growing multitude of scrappy startups, every ecommerce company is hungry...
Auditing the Animalz Blog: What Works and What Doesn’t |...
Content audit. Two words to strike fear into the heart of every content marketer.
The Animalz Principles of Quality | Episode 51
As a company whose entire reason for existence is creating the world’s best content marketing, we spend a lot of time thinking about quality.