Ryan Law

Ryan Law

Recent articles

How to Fast-Track ROI From Your First Blog Post
Strategy

How to Fast-Track ROI From Your First Blog Post

It’s a misconception that content marketing takes three months, or six months, or even a year to be valuable. Content marketing can—and should—have a positive impact on your company from day...
Ryan Law 6 min read
10/05/20
Why Readers Can Smell Fakes a Mile Away
Writing

Why Readers Can Smell Fakes a Mile Away

We’ve all been on the receiving end of advice that we didn’t follow. Sometimes advice is obviously bad, and we disregard it because it’s wrong, or misguided, or overly simplistic. But other times,...
Ryan Law 7 min read
09/22/20
The Second Mover Advantage in Content Marketing
Strategy

The Second Mover Advantage in Content Marketing

Look for the North Star on a cloudless night and you’ll see a picture of the universe from 323 years ago. From that picture, we can learn little about the North Star as it looks today. We can see...
Ryan Law 8 min read
09/16/20
Yes, You Should Talk About Your Competitors
Strategy

Yes, You Should Talk About Your Competitors

Podia is no stranger to competition. In fact, many of the company’s best-performing pages—from both an organic search and a product sign-up perspective—are dedicated to Podia’s...
Ryan Law 5 min read
08/31/20
You Need a Nemesis
Strategy

You Need a Nemesis

It isn’t always enough to cast your company as the hero—sometimes, you also need a villain. DHH’s recent spat with Apple turned a pedestrian product launch into an epic battle between a corporate...
Ryan Law 8 min read
08/25/20
The Auteur Theory of Content Marketing: Why It Pays to Repeat Yourself
Strategy

The Auteur Theory of Content Marketing: Why It Pays to...

It takes about 30 seconds to recognize a Wes Anderson film, care of the pastel colors, symmetrical framing, and oddball characters. In fact, his style is so recognizable that it has spawned a cult...
Ryan Law 10 min read
08/17/20

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