Category Creation with SaaStock’s Emily Byford | Episode 48

In today’s episode, Ryan talks category creation with Emily Byford, Content Marketing Manager at SaaStock.

We discuss SaaStock’s pivot from one of the premiere in-person SaaS conferences to an entirely online event in the wake of COVID-19.

We dig deep into category creation, by way of Emily’s work at would-be category king Akkroo, and explore the role content plays in conceiving, evangelising and owning an emergent category;

Finally, we wrap-up by discussing the differences between agency content marketing, and working in-house at a startup.

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