In today’s episode, Ryan talks category creation with Emily Byford, Content Marketing Manager at SaaStock.
We discuss SaaStock’s pivot from one of the premiere in-person SaaS conferences to an entirely online event in the wake of COVID-19.
We dig deep into category creation, by way of Emily’s work at would-be category king Akkroo, and explore the role content plays in conceiving, evangelising and owning an emergent category;
Finally, we wrap-up by discussing the differences between agency content marketing, and working in-house at a startup.
- SaaStock Remote, June 10th - 11th
(Get 20% off with discount code ANIMALZ-20)
- Emily's reflections on category creation
- Follow Emily on Twitter
Listen to the episode above, or check it out in your favorite podcast app.