The Sunk Cost Fallacy in Content Marketing
Content marketing is an investment—until it’s not. A blog watered down with content that no one reads is actually doing your website a disservice. Imagine…
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How QuickBooks Nearly Doubled Traffic by Deleting Half Its Content
Here’s a bold SEO move. Will Waggoner, SEO lead at QuickBooks, decided to delete 2,000 blog posts to fight off a slow decline in organic…
How Google Analytics Kills Great Blogs
If you remember the Animalz blog for just one thing, let it be this: The oversimplification of content marketing is a drag on the entire…
Why Organic Search Traffic Declines—and What to Do About It
It’s really difficult to gain traction in organic search, which is why it’s painfully frustrating to watch it slip away. When traffic is trending up,…
What is “Good Content”?
No one disagrees that you need “good content” to grow a blog, but there’s plenty of disagreement on what “good content” actually means. Let’s start…