You’re a Content Marketer, Not a Writer
Most content marketers have a “writer brain.” It’s the part of them that appreciates beautiful, clever writing. It’s instilled in them by years of reading...
read more
Persuasive Writing In Three Steps: Thesis, Antithesis, Synthesis
Great writing persuades. It persuades the reader that your product is right for them, that your process...
Why ‘Vertical Volatility’ Is the Missing Link in Your Keyword Strategy
As content marketers, we base our keyword strategies on the most accessible—and simplest—data points we have: domain...
Experiment, Systematize, Differentiate: The Content Strategy Maturity Model
We often criticize the use of ultimate guides and listicle content, and with good reason. Many companies...
Persuade Like a Lawyer: How to Write to Convince a Jury of Readers
Weak arguments are like chains: If one claim breaks, the whole argument falls apart. Lawyers—i.e., people who...
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You’re a Content Marketer, Not a Writer
Most content marketers have a “writer brain.” It’s the part of them that appreciates beautiful, clever writing. It’s instilled in...
read more
Persuasive Writing In Three Steps: Thesis, Antithesis, Synthesis
Great writing persuades. It persuades the reader that your product is right for them, that your process achieves the outcome...
read more
Why ‘Vertical Volatility’ Is the Missing Link in Your Keyword Strategy
As content marketers, we base our keyword strategies on the most accessible—and simplest—data points we have: domain ranking, monthly search...
read more
Experiment, Systematize, Differentiate: The Content Strategy Maturity Model
Persuade Like a Lawyer: How to Write to Convince a Jury of Readers
The Animalz Method for Writing High-Quality Content
How to Write a Blog Post Outline
The Hybrid Content Team
The best content teams are hybrids. In most world-class content organizations, you’ll find in-house employees, freelancers and content marketing agencies...
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