The Animalz Podcast
We couldn’t find a content marketing podcast that we really enjoyed, so we made our own. The Animalz content marketing podcast is a weekly show…
Blog
Content Marketers: Ask “Why?” Before You Write a Single Word
“Why?” is one of the most powerful questions a content marketer can ask. I first learned how to wield “why” almost 10 years ago, when…
Episode 15: John Bonini
Jimmy and Jan sit down with John Bonini, the Director of Marketing at Databox, to talk about product, career, and podcasting. We talk about how…
Episode 14: Lane Genee
Jimmy and Jan chat with Lane Genee, who runs marketing at Teampay. They chat about Lane’s early job helping her mother win a political election,…
How to Use Templated Content and Cross-Cutting to Grow Your Blog Quickly
Teardowns, list posts, case studies, experiments—some of the best blog content originates from handy, well-worn templates. Templated content can be one of the easiest and…
Episode 13: Why Don’t More People Refresh Their Content?
When you have strong content review and reporting processes in place, refreshing an old piece of content is one of the best ways to get…