How to Grow a Blog the Hard Way
“I think it would be quite disingenuous if I sat down and started writing an article about the future of design. I could write it,…
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How to Ride a Wave of Growth, or Revel in Its Crash
For all the talk of creating great content, there’s a significant and often unspoken factor at work in every successful blog: timing. Riding a trend…
How to Make People Care About Your Content: Find the Right Angle
This article originally appeared on Risk Capital. In 2004, psychologist and neuroscientist Ullrich Ecker ran a study on article headlines. Participants were asked to read…
How to Evolve Beyond “Actionable Content”
The problem with “actionable content” is that it’s a commodity. It often requires little subject matter expertise and lacks specificity. Actionable content is not a…
Top of Funnel Content Creates All Kinds of Problems—But You Should Create It Anyway
Top of funnel traffic gets a lot of content marketers into trouble. Before we dive into why, let’s first outline what we mean by top…