5 Content Marketing Power Laws
If you double the side of a square, you increase the area by a factor of four. If you double the side of a cube,...
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Your Blog Is Not a Publication
In a recent conversation with Intercom content director John Collins, I mentioned how much Animalz customers admire the Intercom...
Why Venture-Backed Companies Struggle with Content Marketing
SaaS businesses that are venture-backed from the beginning typically struggle with content marketing. Content is a growth...
Content Marketers Ask “Why?” Before You Write a Single Word
“Why?” is one of the most powerful questions a content marketer can ask. I first learned how...
The Secret to Content Promotion Is Hidden in Plain Sight
For many marketers, distribution is the final stage of the content marketing process. They bring their creativity...
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Here’s How to Handle a Wildly Successful Article That Makes the Rest of Your Content Look Bad
SaaS blogs that derive significant traffic from a single post are at high risk for several frustrating problems. We call...
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BLUF: The Military Standard That Can Make Your Writing More Powerful
BLUF is a military communications acronym—it stands for “bottom line up front”—that’s designed to enforce speed and clarity in reports...
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How We Grew Our Content Marketing Agency Without Content Marketing
“Everybody thinks he or she can be a writer,” he said with an airy irony. “Don’t tell me it’s a...
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Here Are Three Ways to Improve Your Keyword Research
We Turned an Idea Into a SaaS Product for Content Marketers—Here’s the Whole Story
2019 Content Trends Gleaned from 160+ Sales Calls
10 Ways to Create a Healthy Feedback Culture at Any Company
Announcing Revive: A Free Tool to Find and Prevent Content Decay
We are thrilled to announce Revive—our first product. It's a free tool that finds content decay. You can try it...
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