Here’s How to Handle a Wildly Successful Article That Makes the Rest of Your Content Look Bad

SaaS blogs that derive significant traffic from a single post are at high risk for several frustrating problems. We call these outlier posts “whales.” A...

BLUF: The Military Standard That Can Make Your Writing More Powerful

BLUF is a military communications acronym—it stands for “bottom line up front”—that’s designed to enforce speed and...

Why Venture-Backed Companies Struggle with Content Marketing

SaaS businesses that are venture-backed from the beginning typically struggle with content marketing. Content is a growth...

The Copycat Content Crisis | Episode 29

There’s a copycat crisis brewing in content marketing right now. Just look at page one of SERPs...

Content Marketers Ask “Why?” Before You Write a Single Word

“Why?” is one of the most powerful questions a content marketer can ask. I first learned how...

Most Read Articles

Here’s How to Handle a Wildly Successful Article That Makes the Rest of Your Content Look Bad

BLUF: The Military Standard That Can Make Your Writing More Powerful

Animalz Podcast

The Copycat Content Crisis | Episode 29

Episode 29

2019 Content Marketing Trends | Episode 28

Episode 28

How to Position Your Brand so it Better Connects and Converts | Episode 27

Episode 27

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Episode 26

Latest Posts

Here’s How to Handle a Wildly Successful Article That Makes the Rest of Your Content Look Bad

SaaS blogs that derive significant traffic from a single post are at high risk for several frustrating problems. We call...

BLUF: The Military Standard That Can Make Your Writing More Powerful

BLUF is a military communications acronym—it stands for “bottom line up front”—that’s designed to enforce speed and clarity in reports...

How We Grew Our Content Marketing Agency Without Content Marketing

“Everybody thinks he or she can be a writer,” he said with an airy irony. “Don’t tell me it’s a...

Here Are Three Ways to Improve Your Keyword Research

We Turned an Idea Into a SaaS Product for Content Marketers—Here’s the Whole Story

2019 Content Trends Gleaned from 160+ Sales Calls

10 Ways to Create a Healthy Feedback Culture at Any Company

Announcing Revive: A Free Tool to Find and Prevent Content Decay

We are thrilled to announce Revive—our first product. It's a free tool that finds content decay. You can try it...

Here’s How to Handle a Wildly Successful Article That Makes the Rest of Your Content Look Bad

BLUF: The Military Standard That Can Make Your Writing More Powerful

Why Venture-Backed Companies Struggle with Content Marketing

The Copycat Content Crisis | Episode 29

Content Marketers Ask “Why?” Before You Write a Single Word

Animalz Podcast

The Copycat Content Crisis | Episode 29

2019 Content Marketing Trends | Episode 28

How to Position Your Brand so it Better Connects and Converts | Episode 27

How to BLUF Your Way into Better Writing | Episode 26

Latest Posts

Here’s How to Handle a Wildly Successful Article That Makes the Rest of Your Content Look Bad

BLUF: The Military Standard That Can Make Your Writing More Powerful

How We Grew Our Content Marketing Agency Without Content Marketing

Here Are Three Ways to Improve Your Keyword Research

We Turned an Idea Into a SaaS Product for Content Marketers—Here’s the Whole Story

2019 Content Trends Gleaned from 160+ Sales Calls

10 Ways to Create a Healthy Feedback Culture at Any Company

Announcing Revive: A Free Tool to Find and Prevent Content Decay

Content Marketing Guides

Here’s How to Handle a Wildly Successful Article That Makes the Rest of Your Content Look Bad

How We Grew Our Content Marketing Agency Without Content Marketing

Here Are Three Ways to Improve Your Keyword Research

2019 Content Trends Gleaned from 160+ Sales Calls

10 Ways to Create a Healthy Feedback Culture at Any Company

How to Diagnose and Maintain the Health of a SaaS Blog