The “Google Knows Best” Fallacy
The way most companies approach content marketing is predicated on the unspoken idea that Google knows best.For any keyword, they search through results page after...
read more
Deep Cuts and Smash Hits: The Best of Animalz in 2020
There’s a lot to be learned from a year of content marketing. High traffic articles provide a...
6 Lessons Learned from a Year of Content Strategy
Our team of content strategists spend all day, every day, creating content strategies.They partner with dozens of...
No, You Shouldn’t Always Focus on the Bottom of the Funnel
I'm a big believer that the difference between “writing” and “content marketing” is revenue. Content marketing is...
6 Low Effort, High Impact Content Ideas
We’ve written before that there is often little correlation between the time spent on a piece of...
Most Read Articles
Animalz Podcast
Latest Posts
The “Google Knows Best” Fallacy
The way most companies approach content marketing is predicated on the unspoken idea that Google knows best.For any keyword, they...
read more
Deep Cuts and Smash Hits: The Best of Animalz in 2020
There’s a lot to be learned from a year of content marketing. High traffic articles provide a blueprint for future...
read more
6 Lessons Learned from a Year of Content Strategy
Our team of content strategists spend all day, every day, creating content strategies.They partner with dozens of customers in dozens...
read more
How to Create or Refine a Content Marketing Strategy
Content Refreshing: How to Win Traffic by Updating Old Content
No, You Shouldn’t Always Focus on the Bottom of the Funnel
6 Low Effort, High Impact Content Ideas
4 Realistic Traffic Goals for Small(ish) Blogs
Big, established blogs have multiple years of performance data. Smaller, newer blogs do not. It can feel like you’re operating...
read more