Content Distribution Channels Explained, with Liz Gottbrecht | Episode 34
Paid, earned, owned and shared. Our VP of Marketing Devin Bramhall chats with Liz Gottbrecht, VP of Marketing at the influencer marketing platform Mavrck. They...
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50 Things We’ve Learned About Content Marketing
We’re lucky to work with some of the top SaaS brands in the world. The opportunity to...
Why Organic Search Traffic Declines—and What to Do About It
It’s really difficult to gain traction in organic search, which is why it’s painfully frustrating to watch...
How to Make People Care About Your Content: Find the Right Angle
This article originally appeared on Risk Capital. In 2004, psychologist and neuroscientist Ullrich Ecker ran a study on...
10 Ways to Create a Healthy Feedback Culture at Any Company
As a child, I asked my parents the same question over and over: on a scale of...
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Is That a Content Strategy or a Content Plan? | Episode 38
Is that a content strategy? A plan? Or is it a vision? We've realized that a lot of the terminology...
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Risk vs. Reward: How to Build a Diversified Content Portfolio
Great content marketing looks a lot like a diversified investment portfolio. Smart investors realize that different types of investments serve...
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Forget About Traffic and Start Using Content to Drive Leads and Sales
Using Google autocomplete to source content ideas is a useful hack, but a trivial one. In fact, nearly all keyword...
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How to Write a Tweetstorm
Unlocking Internal Knowledge Is Actually a Great Content Strategy
How We Quadrupled Monthly Traffic With a “Shot in the Arm”
Looking for a Job in Content Marketing? Ask Your Prospective Employer These Questions
Your Content and Sales Teams Don’t Communicate—and It’s Holding You Back
Nearly all SaaS companies use content to generate leads, but that’s usually where the collaboration between content and sales ends....
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