No, You Shouldn’t Always Focus on the Bottom of the Funnel
I'm a big believer that the difference between “writing” and “content marketing” is revenue. Content marketing is writing that serves a business objective. It exists...
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6 Low Effort, High Impact Content Ideas
We’ve written before that there is often little correlation between the time spent on a piece of...
4 Realistic Traffic Goals for Small(ish) Blogs
Big, established blogs have multiple years of performance data. Smaller, newer blogs do not. It can feel...
The Animalz Content Marketing Benchmark Report 2020
All content teams, whether a team of one or a team of teams pushing out content every...
Write for the Lurkers
The 1% rule is the idea that only 1% of participants in an online community actively contribute...
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How to Create or Refine a Content Marketing Strategy
Content marketing has become very popular in the last decade. But for all that growth, there seems to be more...
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Content Refreshing: How to Win Traffic by Updating Old Content
All content that grows via organic search experiences decay. This means that, over time and for various reasons, those posts...
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No, You Shouldn’t Always Focus on the Bottom of the Funnel
I'm a big believer that the difference between “writing” and “content marketing” is revenue. Content marketing is writing that serves...
read more
6 Low Effort, High Impact Content Ideas
4 Realistic Traffic Goals for Small(ish) Blogs
Write for the Lurkers
The Animalz Content Marketing Benchmark Report 2020
The Idea Farm: How to Sow, Grow, and Harvest Great Blog Post Ideas
Coming up with great blog post ideas is hard.The best articles are helpful, and thought-provoking, and original. You have to...
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