How SimpleLegal Grew Traffic 515% by Embracing the Quirks of Vertical SaaS Many of today’s SaaS companies target niche industries, like legal operations or dentistry. For these “vertical SaaS” companies, much of... read more
The Animalz Content Marketing Benchmark Report 2021 Last year we published the first Animalz benchmark report. That data painted 2019/2020 as a year of success in the... read more
4 Realistic Traffic Goals for Small(ish) Blogs Big, established blogs have multiple years of performance data. Smaller, newer blogs do not. It can feel like you’re operating... read more
The Animalz Content Marketing Benchmark Report 2020 All content teams, whether a team of one or a team of teams pushing out content every day, are asking... read more
How to Climb the Mountain of Data-Driven Content Many of the best-performing articles we see are data-driven. They offer a reader something they can't get anywhere else, and... read more
Niche Down to Scale Up: A Case Study in Ecommerce Content Marketing Ecommerce is saturated with content marketing. Companies like WooCommerce, BigCommerce, and Shopify dominate the search results with thousands of articles,... read more
We Turned an Idea Into a SaaS Product for Content Marketers—Here’s the Whole Story Three weeks ago we launched our first software product, Revive. For the uninitiated, this is a free content refresh tool... read more
The Science Behind 100,000-View Blog Posts All successful content marketing is successful in the same way. At least, that was our instinct and we wanted to... read more
