When you have strong content review and reporting processes in place, refreshing an old piece of content is one of the best ways to get a great ROI on your effort. Refreshing a post can take it from 100 views a month to 300 views, can take it from 300 to 500, and so on: so why don’t more people refresh their content? Why is half the content you read dreadfully outdated? On this episode of the podcast, Jimmy and Jan look at it from the content agency perspective, the marketing perspective, and the perspective of the individual content marketer.
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Jimmy is the marketing director at Animalz, an agency that provides high-end content marketing solutions to SaaS and tech companies.