Jimmy and Jan chat with Lane Genee, who runs marketing at Teampay. They chat about Lane’s early job helping her mother win a political election, the marketing lessons learned there, and how they tie into today’s political landscape. Then, we jump forward in time, discussing what it means to build a product around your content and how to build a marketing team from the ground-up. You can follow Lane on Twitter @LaneGenee.
You can listen right here, or on iTunes, Overcast, or Spotify.
Jimmy is the marketing director at Animalz, an agency that provides high-end content marketing solutions to SaaS and tech companies.