
Our teammate Jan-Erik Asplund recently wrote a piece for the Animalz blog that blew up. The piece—BLUF: The Military Standard That Can Make Your Writing More Powerful—trended on Hacker News and racked up 30,000+ pageviews in just a few days. It was shared all over Twitter, included in a few popular newsletters, mentioned on Lifehacker, and earned links from 120 domains. We had a real whale on our hands.