The Principles of a Successful Rebrand | Episode 30

A well-executed rebrand can reinvigorate your base and attract new customers. A poorly executed rebrand can cost tens of millions of dollars, as Tropicana learned in 2009.

I’ve been thinking a lot about rebrands lately because we just went through one ourselves, so today I'm quizzing the man who helped Animalz transform our corporate self, principal designer at Mixpanel, Mark Johnson, about what makes a successful rebrand.

Podcast References

You can follow Devin on Twitter at @devinemily and Mark at @markjohnsoncc.