A well-executed rebrand can reinvigorate your base and attract new customers. A poorly executed rebrand can cost tens of millions of dollars, as Tropicana learned in 2009.
I’ve been thinking a lot about rebrands lately because we just went through one ourselves, so today I'm quizzing the man who helped Animalz transform our corporate self, principal designer at Mixpanel, Mark Johnson, about what makes a successful rebrand.
- Video of a light in the middle of the desert (and more about Mark)
- Mood Boards from the Animalz rebrand: