Every piece of content follows the same arc: it spikes, grows, plateaus, and eventually decays. Most content teams know this. Fewer act on it. And almost none account for the second decay curve...

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog — they published high-quality thought leadership week after week....

Editor’s note: We’ve published a 2024 update of this classic post based on a recent Q&A with Jimmy Daly. In it, Jimmy shares his evolved insights on the library vs. publication framework and...

Content marketing at small companies is like riding a bike — you jump on and start pedaling. If you pedal long and hard enough, you’ll eventually get where you need to be. Content at large...

Technical SEO is something that content marketers don’t fully understand. And Kevin Indig, SEO lead at Atlassian, has some strong opinions—and plenty of advice—about how marketing teams can...

Content marketing has become very popular in the last decade. But for all that growth, there seems to be more noise and lower quality than ever. We’re seeing an influx of spending and a massive...