Jimmy Daly
Recent articles
Strategy
3 Challenges to Producing Great Content
For all the advice out there on “growing an audience” and “leveling up your content,” there's precious little about the real-world hurdles of writing content that someone might actually want...
Jimmy Daly
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9 min read
12/18/18
Strategy
3 Challenges to Producing Great Content
For all the advice out there on “growing an audience” and “leveling up your content,” there’s precious little about the real-world hurdles of writing content that someone might actually want to...
Jimmy Daly
•
9 min read
12/17/18
Strategy
5 Mental Models for Content Marketers
Mental models are frameworks and principles that help you make decisions. They don’t provide answers, but they do provide new ways to approach old problems. Try running a few problems through the...
Jimmy Daly
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7 min read
11/27/18
Strategy
The Marketing Executive’s Guide to Content Strategy
Marketing executives make important decisions about high-level content strategy, budget, and personnel, but aren’t always content experts themselves.To avoid creating unnecessary constraints for...
Jimmy Daly
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9 min read
11/14/18
Strategy
The Animalz Podcast
We couldn’t find a content marketing podcast that we really enjoyed, so we made our own. The Animalz content marketing podcast is a weekly show that focuses on real content marketing strategy—no...
Jimmy Daly
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1 min read
10/24/18
Strategy
Why Venture-Backed Companies Struggle with Content Marketing
SaaS businesses that are venture-backed from the beginning typically struggle with content marketing. Content is a growth engine that takes years to mature. But venture-backed SaaS companies don’t...
Jimmy Daly
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8 min read
10/09/18
Podcasts
Episode 5: The Content Growth Cycle
As Tom Tunguz points out, content is one of the few forms of marketing that can show compounding growth. For this simple reason, content marketing has the potential to exceed simply bringing in...
Bottom of Funnel Content | Episode 4
In this episode, Jimmy and Jan dive into an overlooked content strategy, bottom of the funnel content.You can listen right here, or on iTunes, Overcast, or Spotify.
The Shape of Successful Content | Episode 3
In this episode, we sit down with Animalz GM and data lead Andrew Tate to talk about his recent post, The Science Behind 100,000-View Blog Posts.You can listen right here, or on iTunes, Overcast,...