Jimmy Daly
Recent articles
Strategy
3 Challenges to Producing Great Content
For all the advice out there on “growing an audience” and “leveling up your content,” there's precious little about the real-world hurdles of writing content that someone might actually want...
Jimmy Daly
•
9 min read
12/18/18
Strategy
3 Challenges to Producing Great Content
For all the advice out there on “growing an audience” and “leveling up your content,” there’s precious little about the real-world hurdles of writing content that someone might actually want to...
Jimmy Daly
•
9 min read
12/17/18
Strategy
5 Mental Models for Content Marketers
Mental models are frameworks and principles that help you make decisions. They don’t provide answers, but they do provide new ways to approach old problems. Try running a few problems through the...
Jimmy Daly
•
7 min read
11/27/18
Strategy
The Marketing Executive’s Guide to Content Strategy
Marketing executives make important decisions about high-level content strategy, budget, and personnel, but aren’t always content experts themselves.To avoid creating unnecessary constraints for...
Jimmy Daly
•
9 min read
11/14/18
Strategy
The Animalz Podcast
We couldn’t find a content marketing podcast that we really enjoyed, so we made our own. The Animalz content marketing podcast is a weekly show that focuses on real content marketing strategy—no...
Jimmy Daly
•
1 min read
10/24/18
Strategy
Why Venture-Backed Companies Struggle with Content Marketing
SaaS businesses that are venture-backed from the beginning typically struggle with content marketing. Content is a growth engine that takes years to mature. But venture-backed SaaS companies don’t...
Jimmy Daly
•
8 min read
10/09/18
Podcasts
Content Marketing Reporting | Episode 11
Reporting on content marketing is harder than it sounds. You have to share the numbers, but you also need to craft a narrative around your work. Reporting is your chance to show what you’ve done,...
How to Think Like a Content Marketer | Episode 10
On our last episode, we discussed the lack of correlation between the time you put into a piece of content and the quality of that piece of content. On this episode, we discuss how great content...
Episode 9: Input vs. Quality
Is there a correlation between time invested in content and the performance of that content?Often, the answer is “no.” Depending on how you look at it, this is either the best thing or the most...