Jimmy Daly
Recent articles
Strategy
Understand Your Growth Constraints, Then Deploy Content...
Content is traditionally used to drive top of funnel traffic and move users towards free trial signups. And that works really well—assuming that creating awareness of the product is the main...
Jimmy Daly
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10 min read
04/02/18
Strategy
Technical SEO for Content Marketers
Technical SEO is something that content marketers don’t fully understand. And Kevin Indig, SEO lead at Atlassian, has some strong opinions—and plenty of advice—about how marketing teams can...
Jimmy Daly
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9 min read
03/26/18
Strategy
50 Things We’ve Learned About Content Marketing
We’re lucky to work with some of the top SaaS brands in the world.The opportunity to chat strategy with some of the best minds in the industry and get access to dozens of Google Analytics installs...
Jimmy Daly
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10 min read
03/19/18
Strategy
Explore v. Exploit: How to Find the Perfect Content...
“The joy of the young is discovering. The joy of the old is relishing.” — Stewart BrandIn 1944, a friend invited Arthur Lydiard on a five-mile run. The 27-year-old figured he could keep up with his...
Jimmy Daly
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6 min read
03/12/18
Strategy
How to Succeed at Content Marketing: Do It Better, or Do It...
There are more than 780,000 games in Apple’s App Store. Nearly all rely on the same elements of habit-forming psychology to build addicting games. Some are massive hits, but most max out on...
Jimmy Daly
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6 min read
02/28/18
Writing
11 Commercial Writing Skills
“So, what are you going to do with that English major?”Every liberal arts major has heard some version of that question. Sadly, it represents a gross misunderstanding of the job market. Companies...
Jimmy Daly
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9 min read
02/19/18
Podcasts
How the Degreed Marketing Team Is Adapting to a New Normal |...
The Degreed 2020 marketing plan is changing, and fast. With their original plans out the window, learn how their team is adapting their marketing strategy to keep growth trending up and to the...
We’re launching a new product! | Episode 46
In this episode, Jimmy and Ryan talk about our new product: on-demand consulting for your content team.We explain what it is, who it’s for and why now. We also talk through some of the...
Episode 45: How to Launch a Content Program During a Crisis...
Are you rethinking your content strategy right now?So is Joei Chan, content director at the e-learning company 360Learning. She was hired to lead content just a few weeks before the Covid-19 crisis...