Nathan Wahl
Recent articles
Writing
The 7 Most Common Blog Content Archetypes (and Exactly What...
The advice in this post will feel obvious. But I wouldn't be publishing it if I didn't think the content world needed to hear it.I review hundreds of SEO articles every year, and I see...
Nathan Wahl
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11 min read
03/12/26
Writing
Persuasive Writing In Three Steps: Thesis, Antithesis,...
Originally written by Ryan Law in 2021. Revised in 2026.Thought leadership content has one job: to persuade readers that your ideas, processes, or products are better than the alternatives. But...
Ryan Law
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Nathan Wahl
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7 min read
01/21/26
Writing
BLUF: The Military Standard That Can Make Your Writing More...
Originally written by Jan-Erik Asplund in 2019. Revised in 2026.BLUF is a military communications acronym that stands for "bottom line up front." It's a practice wherein you put the...
Jan-Erik Asplund
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Nathan Wahl
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9 min read
01/13/26
Writing
MECE: The Principle That Helps You Think and Write Like a...
Originally written by Ryan Law in 2020. Revised by Nathan Wahl in 2025.MECE stands for Mutually Exclusive, Collectively Exhaustive and is a principle for grouping information into categories that...
Ryan Law
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Nathan Wahl
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7 min read
12/18/25
Writing
The Content Writing Guide: How to Write Blog Posts That...
If you want people to read your content (so you can convince them to buy your product or service) you need to know how to make people want to read it. You need to be a great writer.To be a great...
Nathan Wahl
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13 min read
12/01/25
Strategy
Information Gain: The SEO Theory that AI Made Mandatory
In 2022, we wrote about a Google patent application on "information gain," a theory that the search engine would reward content for being different. Add new information to the online...
Nathan Wahl
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8 min read
11/13/25