I’m a big believer that the difference between “writing” and “content marketing” is revenue. Content marketing is writing that serves a business objective. It exists to make sales easier.But that...

Big, established blogs have multiple years of performance data. Smaller, newer blogs do not. It can feel like you’re operating in a vacuum. It’s hard to come up with reasonable answers to questions...

The 1% rule is the idea that only 1% of participants in an online community actively contribute content, while 99% quietly consume. The 1% create every new Reddit post, Twitter comment, and...

It’s a misconception that content marketing takes three months, or six months, or even a year to be valuable. Content marketing can — and should — have a positive impact on your company from day...

We’ve all been on the receiving end of advice that we didn’t follow. Sometimes advice is obviously bad, and we disregard it because it’s wrong, or misguided, or overly simplistic. But other times,...

Look for the North Star on a cloudless night and you’ll see a picture of the universe from 323 years ago. From that picture, we can learn little about the North Star as it looks today. We can see...