Ryan Law
Recent articles
Strategy
No, You Shouldn’t Always Focus on the Bottom of the Funnel
I’m a big believer that the difference between “writing” and “content marketing” is revenue. Content marketing is writing that serves a business objective. It exists to make sales easier.But that...
Ryan Law
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6 min read
11/30/20
Data
4 Realistic Traffic Goals for Small(ish) Blogs
Big, established blogs have multiple years of performance data. Smaller, newer blogs do not. It can feel like you’re operating in a vacuum. It’s hard to come up with reasonable answers to questions...
Ryan Law
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7 min read
11/09/20
Strategy
Write for the Lurkers
The 1% rule is the idea that only 1% of participants in an online community actively contribute content, while 99% quietly consume. The 1% create every new Reddit post, Twitter comment, and...
Ryan Law
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5 min read
10/27/20
Strategy
How to Fast-Track ROI From Your First Blog Post
It’s a misconception that content marketing takes three months, or six months, or even a year to be valuable. Content marketing can — and should — have a positive impact on your company from day...
Ryan Law
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6 min read
10/05/20
Writing
Why Readers Can Smell Fakes a Mile Away
We’ve all been on the receiving end of advice that we didn’t follow. Sometimes advice is obviously bad, and we disregard it because it’s wrong, or misguided, or overly simplistic. But other times,...
Ryan Law
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7 min read
09/22/20
Strategy
The Second Mover Advantage in Content Marketing
Look for the North Star on a cloudless night and you’ll see a picture of the universe from 323 years ago. From that picture, we can learn little about the North Star as it looks today. We can see...
Ryan Law
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8 min read
09/16/20
Podcasts
EdTech Content Marketing | Episode 50
In today’s episode, Ryan chats with Animalz team members Cassie and Stephanie about Education Technology, an industry undergoing a gold-rush style boom in the wake of COVID-19.
What Brands Can Learn From Big Publishers with...
Often at Animalz, we talk of the distinction between a content publication, and a content library.Most content marketing strategies — rightfully — depend upon organic search as the primary driver...
Category Creation with SaaStock’s Emily Byford |...
In today’s episode, Ryan talks category creation with Emily Byford, Content Marketing Manager at SaaStock.We discuss SaaStock’s pivot from one of the premiere in-person SaaS conferences to an...