Recent articles
the-blog
The $200 AI Question: Should You Upgrade to ChatGPT Pro?...
“Wait, would anyone pay $200 per month when you can pay $20 — or even use ChatGPT for free?” That’s the first reaction we had when we heard about ChatGPT Pro and its price tag.Two hundred dollars...
Tim Metz
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15 min read
01/16/25
Strategy
Content Marketing Experiments That Worked for Us in 2024
We’ve turned our content program into something of an R&D lab this year. With a full-time, dedicated marketing role at our agency, we’ve had plenty of opportunities to test new ideas before...
Tim Metz
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7 min read
12/19/24
Writing
Blockbuster Blogs: How Breakthrough Ideas Are Born
Words can plant ideas in your mind forever. You read them, they click, they stick. Often, we attribute such insights to books — Growth Hacking, Inbound Marketing, The Lean Startup.Books certainly...
Tim Metz
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13 min read
12/05/24
DataNews
Revive 2.0: The Content Refresh Tool for Instant Decay...
Five years ago, we launched Revive as a free content refresh tool to help teams identify and prevent content decay. Since then, 39,000 people have used it to win back lost organic traffic.Today,...
Tim Metz
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5 min read
11/21/24
Interviews
Beyond Vanity Metrics: SegMetrics' Keith Perhac on Asking...
Rather than drowning in data, marketing teams should focus on asking precise questions that drive business growth. That's the core philosophy of Keith Perhac, founder of SegMetrics, a...
Tim Metz
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17 min read
10/29/24
Interviews
Beyond Vanity Metrics: SegMetrics’ Keith Perhac on...
Rather than drowning in data, marketing teams should focus on asking precise questions that drive business growth. That’s the core philosophy of Keith Perhac, founder of SegMetrics, a marketing...
Tim Metz
•
16 min read
10/28/24
Podcasts
Heike Young (Microsoft) on Building Trust and Influence With...
“I am not here to create high-performing content for you. I am here to help this group change our audience’s hearts and minds.” That’s the goal Heike Young set for her team at Microsoft. In this...
Kay-Kay Clapp on Typeform’s Audience-Powered Content...
What’s the one thing your audience should remember after reading your content? If you can’t answer that, don’t ship it. That’s the new standard Kay-Kay Clapp sets for enterprise content teams, and...
New Podcast Season: Breaking Down the Walls of Enterprise...
This season on the Animalz Podcast, we’re pulling back the corporate curtain to show you how the largest, most complex B2B SaaS teams actually get content out the door. Our mission: demystify these...