Recent articles
Interviews
Beyond Vanity Metrics: SegMetrics' Keith Perhac on Asking...
Rather than drowning in data, marketing teams should focus on asking precise questions that drive business growth. That's the core philosophy of Keith Perhac, founder of SegMetrics, a...
Tim Metz
•
17 min read
10/29/24
Interviews
Beyond Vanity Metrics: SegMetrics’ Keith Perhac on...
Rather than drowning in data, marketing teams should focus on asking precise questions that drive business growth. That’s the core philosophy of Keith Perhac, founder of SegMetrics, a marketing...
Tim Metz
•
16 min read
10/28/24
Interviews
Stop Chasing Perfect Attribution: Deborah Carver on Making...
Content teams are often caught between oversimplified metrics and impossibly complex attribution models. Deborah Carver, creator ofThe Content Technologist, has spent over a decade helping...
Tim Metz
•
13 min read
10/25/24
Interviews
Stop Chasing Perfect Attribution: Deborah Carver on Making...
Content teams are often caught between oversimplified metrics and impossibly complex attribution models. Deborah Carver, creator of The Content Technologist, has spent over a decade helping...
Tim Metz
•
12 min read
10/24/24
Strategy
Milestone Marketing: An Overlooked Growth Engine in B2B SaaS
We marketers are busy people — hunting for perfect keyword opportunities, juggling a bloated MarTech stack, trying to stay ahead of ChatGPT, explaining the ROI of thought leadership to the CFO —...
Tim Metz
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11 min read
10/09/24
Interviews
From Zero to 40k: How Sara Stella Lattanzio Built Her...
When Sara Stella Lattanzio started posting on LinkedIn three and a half years ago, she was just looking for a creative outlet. Now, she’s a LinkedIn Top Voice with nearly 40,000 followers, and her...
Tim Metz
•
12 min read
10/01/24
Podcasts
Kirti Sharma (Adobe) on Original Content AI Can’t Copy — and...
“AI is a leveler for better or worse… it’s lifted new marketers up, but it’s pushed the bar even higher for the good ones.” In this episode, you’ll learn from Kirti Sharma why trying to make...
Jennifer Clark (Zoom) on Turning Content From Cost Center to...
“So many people look at content as a cost center, and I want us to be a revenue driver.” In this episode, you’ll see how Jennifer Clark’s small team produced 300 pieces of content last year, and...
Mallory Russell on Earning AI Mentions and Winning Discovery...
“What we ended up building out was a 40-person organic marketing organization … starting with content as the place to move the needle.” That’s how Mallory Russell describes her journey at Square,...