“Software is now content,” writes Dan Shipper, co-founder of Every. His statement captures a shift most of us haven’t yet grasped: marketing teams — like yours! — can now build apps with AI and...

Every one-person marketing team knows the feeling. You’re drowning in “priorities,” and your content strategy gathers dust.Will Gao, Head of Growth at Rilla, faced exactly that situation. They had...

Remember when content marketing meant something other than chasing keywords? When you could try wild experiments instead of following the same SEO playbook as everyone else?That world is back. SEO...

“How much traffic will we get from SEO?” It’s a question you’ve likely faced—whether you’re pitching leadership or mapping out next quarter’s content strategy. Forecasting organic traffic often...

We’ve turned our content program into something of an R&D lab this year. With a full-time, dedicated marketing role at our agency, we’ve had plenty of opportunities to test new ideas before...

Five years ago, we launched Revive as a free content refresh tool to help teams identify and prevent content decay. Since then, 39,000 people have used it to win back lost organic traffic.Today,...