Recent articles
Interviews
Beyond Vanity Metrics: SegMetrics' Keith Perhac on Asking...
Rather than drowning in data, marketing teams should focus on asking precise questions that drive business growth. That's the core philosophy of Keith Perhac, founder of SegMetrics, a...
Tim Metz
•
17 min read
10/29/24
Interviews
Beyond Vanity Metrics: SegMetrics’ Keith Perhac on...
Rather than drowning in data, marketing teams should focus on asking precise questions that drive business growth. That’s the core philosophy of Keith Perhac, founder of SegMetrics, a marketing...
Tim Metz
•
16 min read
10/28/24
Interviews
Stop Chasing Perfect Attribution: Deborah Carver on Making...
Content teams are often caught between oversimplified metrics and impossibly complex attribution models. Deborah Carver, creator ofThe Content Technologist, has spent over a decade helping...
Tim Metz
•
13 min read
10/25/24
Interviews
Stop Chasing Perfect Attribution: Deborah Carver on Making...
Content teams are often caught between oversimplified metrics and impossibly complex attribution models. Deborah Carver, creator of The Content Technologist, has spent over a decade helping...
Tim Metz
•
12 min read
10/24/24
Strategy
Milestone Marketing: An Overlooked Growth Engine in B2B SaaS
We marketers are busy people — hunting for perfect keyword opportunities, juggling a bloated MarTech stack, trying to stay ahead of ChatGPT, explaining the ROI of thought leadership to the CFO —...
Tim Metz
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11 min read
10/09/24
Interviews
From Zero to 40k: How Sara Stella Lattanzio Built Her...
When Sara Stella Lattanzio started posting on LinkedIn three and a half years ago, she was just looking for a creative outlet. Now, she’s a LinkedIn Top Voice with nearly 40,000 followers, and her...
Tim Metz
•
12 min read
10/01/24
Podcasts
How the Enterprise Content Engine Works: Season Wrap-up
We’re wrapping up season two of the Animalz Podcast with insights from enterprise content leaders at companies like Zapier, Dropbox, Autodesk, and Microsoft. After more than a dozen interviews,...
Kate Pluth on Scaling Content at Dropbox With AI and Taste
"To me, that's just a continuation of a trend we were already seeing with zero click. Platforms were already making this a pattern in our content consumption habits." In this...
Lauren Everitt on Okta’s Newsroom-Driven Content...
“As we’re all witnessing right now, especially with AI, it all comes back down to: are you an exceptional storyteller?” In this episode, Lauren Everitt shares how Okta stood up a lean newsroom...