Recent articles
Data
The Content Attribution Survival Guide
Ah, content attribution. The delightful practice of tying our work to business results. Some get away with doing hardly any of it, a select few overindulge, but most of us just try to get it over...
Tim Metz
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16 min read
09/24/24
DataStrategy
Content Marketing Budgeting: What Should Your Content Cost?...
Google “content marketing budget” or “content costs,” and you’ll find ranges, hypotheticals, and benchmarks. But when prospects get on calls with us, what they really want to know is: “How much...
Tim Metz
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8 min read
08/22/24
Interviews
Founder-Led Content: How Christophe Pasquier Built...
A year ago, Christophe Pasquier, CEO and founder of Slite, made a critical decision: to transform his sporadic social media presence into a consistent, personal narrative about building a knowledge...
Tim Metz
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10 min read
08/15/24
Interviews
Founder-Led Content: Blitz-Scaling Social with doola’s Arjun...
When Arjun Mahadevan, CEO of doola, offered me just 15 minutes for an interview, I was skeptical. How could we possibly unpack his founder-led content approach in such a short time?Little did I...
Tim Metz
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13 min read
08/14/24
Interviews
Founder-Led Content: How Skiplevel’s Irene Yu Turns Personal...
When software engineer Irene Yu founded Skiplevel, an education company helping product managers become more technical, she faced a common startup challenge: how to reach and engage her target...
Tim Metz
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9 min read
08/13/24
Interviews
Founder-Led Content: Lessons From Reclaim’s Henry...
Many startup CEOs spend all their time on product roadmaps and investor decks. Henry Shapiro of Reclaim.ai makes sure he also has time for LinkedIn. This isn’t a distraction from his “real work” —...
Tim Metz
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14 min read
08/12/24
Podcasts
Aditya Vempaty (MoEngage) on Borrowed Authority:...
Content without distribution goes nowhere. Aditya Vempaty, VP of Marketing at MoEngage, puts it simply: “If you can’t tell me how you’re going to distribute it, you’re not doing it.” He also...
Inside Pipeline360’s Hand-Delivered Content Strategy With...
Face-to-face connection still matters, especially as AI changes content marketing. “Over the last eighteen months or so, I’ve probably met with 600 or 700 different marketers throughout the world...
Rhonda Hughes on Enterprise Content That Creates Value, Not...
“I have this mantra around creating value, not noise.” That’s how Rhonda Hughes approaches content leadership. In this episode, she shares how she turned a scattered content operation into an...