Recent articles
Interviews
Stop Chasing Perfect Attribution: Deborah Carver on Making...
Content teams are often caught between oversimplified metrics and impossibly complex attribution models. Deborah Carver, creator ofThe Content Technologist, has spent over a decade helping...
Tim Metz
•
13 min read
10/25/24
Interviews
Stop Chasing Perfect Attribution: Deborah Carver on Making...
Content teams are often caught between oversimplified metrics and impossibly complex attribution models. Deborah Carver, creator of The Content Technologist, has spent over a decade helping...
Tim Metz
•
12 min read
10/24/24
Strategy
Milestone Marketing: An Overlooked Growth Engine in B2B SaaS
We marketers are busy people — hunting for perfect keyword opportunities, juggling a bloated MarTech stack, trying to stay ahead of ChatGPT, explaining the ROI of thought leadership to the CFO —...
Tim Metz
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11 min read
10/09/24
Interviews
From Zero to 40k: How Sara Stella Lattanzio Built Her...
When Sara Stella Lattanzio started posting on LinkedIn three and a half years ago, she was just looking for a creative outlet. Now, she’s a LinkedIn Top Voice with nearly 40,000 followers, and her...
Tim Metz
•
12 min read
10/01/24
Data
The Content Attribution Survival Guide
Ah, content attribution. The delightful practice of tying our work to business results. Some get away with doing hardly any of it, a select few overindulge, but most of us just try to get it over...
Tim Metz
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16 min read
09/24/24
DataStrategy
Content Marketing Budgeting: What Should Your Content Cost?...
Google “content marketing budget” or “content costs,” and you’ll find ranges, hypotheticals, and benchmarks. But when prospects get on calls with us, what they really want to know is: “How much...
Tim Metz
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8 min read
08/22/24
Podcasts
Aditya Vempaty (MoEngage) on Borrowed Authority:...
Content without distribution goes nowhere. Aditya Vempaty, VP of Marketing at MoEngage, puts it simply: “If you can’t tell me how you’re going to distribute it, you’re not doing it.” He also...
Inside Pipeline360’s Hand-Delivered Content Strategy With...
Face-to-face connection still matters, especially as AI changes content marketing. “Over the last eighteen months or so, I’ve probably met with 600 or 700 different marketers throughout the world...
Rhonda Hughes on Enterprise Content That Creates Value, Not...
“I have this mantra around creating value, not noise.” That’s how Rhonda Hughes approaches content leadership. In this episode, she shares how she turned a scattered content operation into an...