Ah, content attribution. The delightful practice of tying our work to business results. Some get away with doing hardly any of it, a select few overindulge, but most of us just try to get it over...

Google “content marketing budget” or “content costs,” and you’ll find ranges, hypotheticals, and benchmarks. But when prospects get on calls with us, what they really want to know is: “How much...

A year ago, Christophe Pasquier, CEO and founder of Slite, made a critical decision: to transform his sporadic social media presence into a consistent, personal narrative about building a knowledge...

When Arjun Mahadevan, CEO of doola, offered me just 15 minutes for an interview, I was skeptical. How could we possibly unpack his founder-led content approach in such a short time?Little did I...

When software engineer Irene Yu founded Skiplevel, an education company helping product managers become more technical, she faced a common startup challenge: how to reach and engage her target...

Many startup CEOs spend all their time on product roadmaps and investor decks. Henry Shapiro of Reclaim.ai makes sure he also has time for LinkedIn. This isn’t a distraction from his “real work” —...