Rather than drowning in data, marketing teams should focus on asking precise questions that drive business growth. That’s the core philosophy of Keith Perhac, founder of SegMetrics, a marketing...

Content teams are often caught between oversimplified metrics and impossibly complex attribution models. Deborah Carver, creator of The Content Technologist, has spent over a decade helping...

We marketers are busy people — hunting for perfect keyword opportunities, juggling a bloated MarTech stack, trying to stay ahead of ChatGPT, explaining the ROI of thought leadership to the CFO —...

When Sara Stella Lattanzio started posting on LinkedIn three and a half years ago, she was just looking for a creative outlet. Now, she’s a LinkedIn Top Voice with nearly 40,000 followers, and her...

Ah, content attribution. The delightful practice of tying our work to business results. Some get away with doing hardly any of it, a select few overindulge, but most of us just try to get it over...

Google “content marketing budget” or “content costs,” and you’ll find ranges, hypotheticals, and benchmarks. But when prospects get on calls with us, what they really want to know is: “How much...