Recent articles
Interviews
Founder-Led Content: How Christophe Pasquier Built...
A year ago, Christophe Pasquier, CEO and founder of Slite, made a critical decision: to transform his sporadic social media presence into a consistent, personal narrative about building a knowledge...
Tim Metz
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10 min read
08/15/24
Interviews
Founder-Led Content: Blitz-Scaling Social with doola’s Arjun...
When Arjun Mahadevan, CEO of doola, offered me just 15 minutes for an interview, I was skeptical. How could we possibly unpack his founder-led content approach in such a short time?Little did I...
Tim Metz
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13 min read
08/14/24
Interviews
Founder-Led Content: How Skiplevel’s Irene Yu Turns Personal...
When software engineer Irene Yu founded Skiplevel, an education company helping product managers become more technical, she faced a common startup challenge: how to reach and engage her target...
Tim Metz
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9 min read
08/13/24
Interviews
Founder-Led Content: Lessons From Reclaim’s Henry...
Many startup CEOs spend all their time on product roadmaps and investor decks. Henry Shapiro of Reclaim.ai makes sure he also has time for LinkedIn. This isn’t a distraction from his “real work” —...
Tim Metz
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14 min read
08/12/24
Writing
Stay Strong: Never Let AI Fill Your Blank Page
The blank page syndrome. We all know it, we’ve all been there.You stare at your screen, and you don’t know how to begin.Staring becomes procrastination. Procrastination becomes anxiety, and it’s...
Tim Metz
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11 min read
07/25/24
Interviews
How Jess Cook Turns Content and PR into a Power Couple at...
We’ll need new ways to reach people if an exponential increase in copycat content makes existing channels less effective (thanks, AI).PR could be one of those ways. Not necessarily in the...
Tim Metz
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11 min read
07/16/24
Refreshed articles
Strategy
AI Content Strategy: A Guide to the New Era of Content...
Three years ago, we wrote that AI marked "the dawn of a new era in content marketing." That dawn is over. Everyone knows AI is here; the question is what to do with it. Or, as our...
KT Malicke
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19 min read
05/15/23
Strategy
How to Run an Enterprise Content Marketing Operation...
Content marketing at small companies is like riding a bike — you jump on and start pedaling. If you pedal long and hard enough, you’ll eventually get where you need to be. Content at large...
Jimmy Daly
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18 min read
05/03/24
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Podcasts
Mallory Russell on Earning AI Mentions and Winning Discovery...
“What we ended up building out was a 40-person organic marketing organization … starting with content as the place to move the needle.” That’s how Mallory Russell describes her journey at Square,...
Stephanie Losee (Autodesk) on Making Content Work in Matrix...
“If we combine those budgets with a team of two, we can do the work of 15 people at Ipsos.” In this episode, Stephanie Losee shows you that you don’t need a big crew to win. Learn how pooled...
Inside Zapier’s 454% ROI Content Engine With Lane Scott...
“With these ROI numbers, tell me why I shouldn’t give you advertising’s entire budget right now?” Zapier’s CMO said that when Lane Scott Jones showed her four-person blog was driving 454% ROI. In...