Recent articles

Writing
Stay Strong: Never Let AI Fill Your Blank Page
The blank page syndrome. We all know it, we’ve all been there.You stare at your screen, and you don’t know how to begin.Staring becomes procrastination. Procrastination becomes anxiety, and it’s...
Tim Metz
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11 min read
07/25/24

Interviews
How Jess Cook Turns Content and PR into a Power Couple at...
We’ll need new ways to reach people if an exponential increase in copycat content makes existing channels less effective (thanks, AI).PR could be one of those ways. Not necessarily in the...
Tim Metz
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11 min read
07/16/24

Interviews
Why Megan Morreale Thinks Content Marketing As We Know It Is...
As a content marketer, you’ve likely sensed the ground shifting beneath your feet. Teams are restructuring, SEO isn’t the sure bet it once was, and then there’s the constant threat of what AI might...
Tim Metz
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14 min read
07/16/24

Case StudiesStrategythe-blog
How a Printed Book Helped Unit21 Generate Millions in...
In Fintech, “fraud” is like the “f-word” — companies are reluctant to discuss their battles against fraudsters for fear of revealing vulnerabilities. This secrecy leaves organizations exposed...
Tim Metz
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10 min read
06/27/24

Newsthe-blog
The Google Leak Confirms: Please Readers, Not Algorithms
The internet is on 🔥 about internal Google documents leaked to Rand Fishkin, co-founder of Moz, SparkToro, and all-round SEO legend. The materials confirm what we have always believed: original,...
Tim Metz
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5 min read
05/31/24

the-blogWriting
Goodbye Hallucinations, Hello AI Research: Advanced Tactics...
Our in-house innovation lead, Tim Metz, explores new ideas and technologies for our customers and content. In this article, he shows how content teams can use AI tools in their research...
Tim Metz
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13 min read
11/28/23
Podcasts

Kirti Sharma (Adobe) on Original Content AI Can’t Copy — and...
“AI is a leveler for better or worse… it’s lifted new marketers up, but it’s pushed the bar even higher for the good ones.” In this episode, you’ll learn from Kirti Sharma why trying to make...

Jennifer Clark (Zoom) on Turning Content From Cost Center to...
“So many people look at content as a cost center, and I want us to be a revenue driver.” In this episode, you’ll see how Jennifer Clark’s small team produced 300 pieces of content last year, and...

Mallory Russell on Earning AI Mentions and Winning Discovery...
“What we ended up building out was a 40-person organic marketing organization … starting with content as the place to move the needle.” That’s how Mallory Russell describes her journey at Square,...